The GREAT JOB SOONER Blog

LinkedIn: Who Needs It?

This is going to sound like I work for LinkedIn. I don’t, nor am I uncritical of it, but I think it’s an awesome tool for branding, visibility and networking. Furthermore, you can use it for free, and unlike Twitter or Facebook you don’t necessarily have to spend a lot of time on it to get some impressive benefits.

What Is It?

  • It’s the most important place to be seen online professionally, the #1 online tool for professional networking. I use it myself – here’s my profile.

Who Needs to Be There?

  • Almost anyone who has a career, especially people in “white collar” occupations – from secretaries to software developers. It’s an important component in managing your career.
  • Anyone who might ever be in the job market again – even if that day might not come for years.
  • Employed, unemployed or self employed – we all can benefit.
  • Anyone who realizes that it’s “not just what you know but who you know” that leads to success.

Why?

  • We all need to be ready – ready for a promotion or job offer, ready to build mutually useful relationships, ready for anything.
  • Recruiters often go straight to LinkedIn when they have an opening to fill – and many of these openings are “hidden jobs,” never publicly posted.
  • Potential employers can see glowing recommendations in your LinkedIn profile, increasing the chances they’ll call you for an interview.
  • Your LinkedIn contacts can introduce you to company insiders.
  • Potential employers, customers, clients and colleagues can be found through features like Groups and Answers.

When?

  • Before you need it. It takes time to build up contacts, recommendations and relationships.
  • Now is better than never. Jump in.
  • When you’re in a “stealth job search.” Will your boss notice and know that you’re looking? Well, you can keep it a bit more low-key through careful attention to the Settings, but the key is to be prepared to tell your boss how you’re using LinkedIn to build your image and relationships within the company and with customers.
  • When you’ve just started a new job. New colleagues will be curious. Show them who you are.

How?

It’s easy to put up a “pretty good” profile and use LinkedIn at a basic level, but it takes more skill to write a smart, engaging profile that instantly communicates the best of who you are. And it helps to know some “best practices” for what to do after that.

You know where I’m going with this! Of course I’d love to talk with you – contact me now for a free consultation about how I can help you use LinkedIn to reach your career goals.

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