90 Days, 32 Informational Interviews, 1 Great Job

This is the true story of how Dan, a self-described introvert, harnessed the power of networking by doing three informational interviews a week, landed a six-figure job he loves – and even enjoyed many of the conversations!

How did he do it? I interviewed Dan to find out.

What was he looking for?

In 2016 Dan (not his real name) was unemployed, except for some sporadic consulting work. But given his strong track record as a manager and individual contributor in various nonprofit organizations, he didn’t feel desperate. Dan was looking for “the right job, not just any job.”

His requirements included the following:

  • A salary of $100K or more.
  • No relocation or long commute.
  • A motivating mission at a large nonprofit, educational institution, government organization or ethical startup.
  • A talented team.
  • The opportunity to be “an educator, not just an administrator.”

Why informational interviews?

Although he did some online job search, Dan decided that informational interviews would help him pinpoint the right opportunity. “I wanted to see what was out there and which organizations were the best to work for.”

How did he get 32 people to make time for him?

He let go of the idea that any particular meeting had to lead to a job. Instead, he decided to approach the conversations “in a spirit of curiosity, or as if I were a reporter.”

“That made it very low-pressure for the people I was talking to, as well as for me,” he said, adding with a laugh, “People like talking about themselves. Who knew?”

“It was really important to get introductions. Yes, I did some cold reach-outs, but mostly it was a matter of reconnecting with people I’d known in the past and hadn’t talked to in a while, especially people who were really smart or well-connected.”

Linkedin was a useful tool in this process. “I would look to see who was working where, or in what field. I joined a couple of relevant groups and then I looked up people in my network who were connected to any of these groups.” This made it easier to reach out to these people, who were now fellow group members.

What kind of questions did Dan ask?

He asked his interviewees about their background, how they got started in their career and job, and what they liked and didn’t like about it.

Going beyond the standard informational interview questions, he also asked them about specific organizations he was interested in. Had they heard news about the organizations and what was going on with them – growth, change, etc.? How did people get hired there? Did this person recommend working there, or warn against it? Often a contact would introduce him to someone connected to an organization that interested him.

Was this whole process easy or hard? Fun or not?

I asked Dan whether he’s an extroverted person who loves reaching out and meeting lots of people. The answer was – no!

“I am absolutely an introvert,” he said. “I had to force myself. I set a numeric goal: at least three info interviews a week.”

The first couple of interviews were the hardest, so he started with easy ones first: former work friends and a mentor. Once he had a few of these meetings under his belt it got easier.

“There were fun moments. I had a lot of great conversations. It was interesting to hear about people’s career journeys. People really opened up.”

“And it got me out of the house and kept my spirits up.”

How did all these info interviews lead to his current job?

Ultimately a contact introduced him to an executive at an outstanding organization he had admired for quite some time.

“I had to ping [the executive] three times before she got back to me. Finally I had a great 15-minute phone conversation with her as she was unloading groceries, and then a few weeks later she sent me a listing for a consulting job. That ended up being my source of income for six months, and finally turned into the job I have now.”

Dan now works in an organization he has long wanted to join, doing work he loves, with the strong educational focus that’s important to him.

How did he feel about starting as a consultant?

The words “consultant” or “contract” raise a shudder of discouragement from many job seekers. I asked Dan how he felt about taking this role.

“Well, I didn’t want to be a contractor; it was a little uncomfortable and strange. But oddly enough, now as I look back on it I sometimes think ‘Hey, it was nice to work from home in my pajamas.”

Is Dan’s story unusual?

It may seem like 32 informational interviews are a lot, but that’s only about three a week for three months. Other job seekers have filled their schedules with one or two meetings daily, with the result of becoming employed within a few weeks.


Informational interviews are a form of networking, which is the fastest way to get a job. Not to mention the fact that the word-of-mouth opportunities you discover are often better jobs those that are advertised!

Informational Interviews: 10 Tips for Success

Informational Interviews: 10 Tips for SuccessInformational interviewing can be an amazingly effective tool to help you find a job. Of course, you need to do it right!

In a previous post I discussed why it’s a great thing to do: because it can lead to opportunities and offers! In this post I’ll tell you how to conduct these meetings in a way that gets results.

First, a  few pointers on getting the interview in the first place:

  • Ask people you know for potential contacts in the field or company you’re interested in.
  • Mention a common interest or acquaintance in the subject line of the email, or first thing in the phone conversation, to get their attention.
  • Ask for a specific, short amount of time like 15 or 20 minutes. (If all goes well, maybe you can spend more time with them on some other occasion.)
  • Set up an in-person meeting if possible, such as a coffee date near their location. (You should pay for the coffee!) A phone meeting is your second choice.

Tips to make the most of the meeting:

You have probably heard some of these tips before, but not all of them – and every one of them is important.

  1. Build trust and rapport first and foremost. Be on time. Aim to make the meeting comfortable. Take a genuine interest in the other person. Follow their cues: Do they seem to want to get straight down to business, or are they chatty and casual? Rapport is more important than covering a lot of ground. If the relationship gets off to a great start, information can come later!
  2. Have a (short) list of questions. Mention right up front how many questions you have; this will help you manage the time. One of the most important questions is “What other resources should I look into?” Above all, you’re hoping for introductions – to hiring managers ultimately, other insiders at your target companies (see #3 below), or anyone who might have information that gets you closer to these. Use good judgment before asking for this favor. Warm up with questions about the person you’re talking to – his job, company, career and interests – and your target companies.
  3. Offer a copy of your resume, or better yet, a networking bio or marketing plan / target companies list.
  4. Take a few notes, but don’t bury yourself in your notepad. (Immediately after the meeting, take a few minutes to complete your notes at a coffee shop or on the train.)
  5. Mind the time, and excuse yourself at the time agreed upon. Don’t leave it up to them to tell you that they need to get back to the rest of their busy day.
  6. Promise to update them within a certain amount of time (e.g., a week) on your experiences in following up on any advice or leads they’ve given you. Obligate yourself to follow up. That way, when you get back in touch you’re not being a pest, you’re just keeping a promise!
  7. Mail a thank-you card as soon immediately after the meeting. You might be surprised how much this is appreciated. An attractive card may be propped on the person’s desk for days, reminding them about your job search.
  8. Update them later as promised. Provide a brief progress report on the actions you took or people you contacted. This demonstrates follow-through, helps your contact feel the satisfaction of making a difference, and can lead to valuable new tips and information.
  9. Keep in touch with a quick update every few weeks until you find your new job. Otherwise, their promise that “I’ll keep my eyes open for you” is meaningless because they’ll forget about you. And how will they know you’re still looking if you don’t tell them? Use a system to schedule follow-ups – Outlook tasks, Jibberjobber, your CRM, or a tickler file. Invite the person to connect on LinkedIn and possibly other social media if they seem open to it.
  10. When you land your new job, thank this person again for helping you in your search! And then stay in touch. For example, you might thank them again when you get to your one-year job anniversary!