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November 17, 2017

The 3 Questions Most Job Seekers Flunk

There are three questions you’re going to be asked again and again in interviews and also in job search networking situationsAnswer them well and doors will open.

Most job seekers miss opportunities because they don’t prepare good answers to all three of these questions:

  1. “What are you looking for?”
  2. “Why are you looking?”
  3. “Would you please you tell me a little about yourself?” (or “What do you do?”)

In a networking situation – by which I mean any social situation in which your career transition is mentioned! – your concise, smart, memorable replies will go a long way toward ensuring that your contacts can and will help you in your job search by providing information and/or introductions.

In an interview those answers are among the first impressions that start the interview off with a bang – or a sickening thud.

Your Objective: “What are you looking for?”

This one generally comes up in social situations. A vague answer like “Gosh, I’m really not sure,” may get you some sympathy, but it’s unlikely to get you any useful leads. Neither will long-winded rambling about three completely different occupational goals.

Practice an answer that’s clear and specific, including your target job, type of company and a few specific companies you’d be interested in. Indicate in a few words why that position is right for you.

Example:

“I’m looking for a marketing management role in a large Bay Area food or beverage company like Clif Bar, Peet’s, Ghirardelli or Jamba Juice. Since I’ve been working in sales and marketing at Safeway for over 10 years, that would be a natural step for me.”

This gives your acquaintance an opportunity to mention, say, that her sister works at one of these companies, or a company like it. This could lead to some productive networking.

“Why are you looking?” (or “Why did you leave?” or “What happened to your job?”)

Your answer to this question is often called your Objective – in other words, what you’re looking for next. An answer that’s brief, positive and forward-looking will make the best impression and show people that you’re ready for business.

Example:

“A decision was made to eliminate 85 positions, and mine was one of them. The bright side is that I’ve been wanting to move to a larger company where I could focus more on (special area of expertise), so this is an opportunity to explore that interest.”

Never go off on a long explanation of your company’s woes – or yours. I get it, having to leave a job can hurt. But a networking situation is absolutely not the time to look for sympathy! If you give the impression that you’re still feeling very hurt or angry, will people want to introduce you to their contacts? Probably not.

“Why don’t you tell me a little about yourself?” (or “What do you do?”)

In a networking situation, you answer this with your elevator pitch, a super-short intro (maybe 10-30 seconds) that summarizes your qualifications in a way that’s positive and interesting. You may want to end with your Objective.

Example:

“I’m a product manager. Most recently I led the development of several cool new features of the Yada-You iPhone app for Silicon Tech Inc. Now I’m looking for…”

What if you’re unemployed? You’re still a product manager, financial executive, business analyst. That’s your profession, even if you’re currently between jobs.

In an interview, your answer should be quite a bit more complete, longer (maybe 30 seconds to a minute), and crafted to show why you’re the best person for the job. An effective answer will probably include the following:

  • A strong focus on your key selling points – what makes you stand out from the competition.
  • Just a little bit of career summary (maybe 1-3 sentences).
  • A little insight into your personality and motivation – what “makes you tick” as a professional.
  • A natural, conversational tone.
  • A smooth ending. Often, a question is the ideal hand-off: “How does what I’ve said so far match up to what you’re looking for?”

Craft and practice good answers to these three networking/job interview questions, and you’ll make a strong impression on people. Job search is all about people!

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